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December 11, 2023 3 min read

Why Are Mattresses Seemingly Always on Sale?

It's the industry standard for retailers to offer multiple deals and discounts on mattresses throughout the year, allowing people to purchase one without breaking their budget.

With so much competition, manufacturers must offer competitive prices to customers to stay relevant. Smart manufacturers design their mattress deals to drive customer loyalty, too, making sure that people keep coming back for more quality products and reliable service.

Meanwhile, some store owners want consumers to make additional purchases with their mattresses, creating package deals that include pillows and sheets.

Let’s look a little closer at the reason for mattress sales.

Reasons Behind the Constant Sales

In the mattress industry, sales and discounts are common for several reasons. Let's take a look at each one.

1. High Markup

Mattresses are a high-margin item, meaning that businesses and manufacturers can make a significant profit on each sale. It also means they can easily offer discounted prices while still making money.

2. Competitive Market

The market for mattresses is highly competitive, with various brands all vying for your attention. Sales are a primary method to stand out in a crowded industry and a great marketing strategy to attract buyers.

3. Perceived Value

Customers always look for discounts or special offers when they make purchase decisions. Discounts make us believe we are getting something extra, adding value and triggering a genuine adrenaline and endorphin high.

Many mattress brands inflate their prices artificially just to offer seemingly significant discounts. This creates a false sense of urgency and makes you feel like you're getting a great deal, even though the actual price may not be significantly lower than usual.

This added value will result in higher customer satisfaction and a reason to return to that store for any future purchases.

4. Seasonal Sale

When seasonal holidays like Memorial Day, Labour Day, Black Friday, or Cyber Monday arrive, many retail stores offer sales on mattresses. These sales take advantage of an uptick in customer traffic when people are more interested in and willing to make home-related purchases.

5. Marketing Strategies

Mattress companies will employ marketing tactics such as limited-time promos, bundle deals, and "buy-one-get-one" discounts, which help consumers look for something within their budget while also fulfilling their needs of furnishing a home.

6. Psychological Pricing

This interesting tactic is used by some businesses to attract consumers' attention. Prices are usually just below round numbers, so $999 instead of $1,000 to make the mattress seem more affordable. Buyers are satisfied and comfortable with the amount invested without sacrificing too much out of their wallets.

7. Customer Expectations

The last reason why mattress sales are so common is that people have come to expect them due to all the promotions and offers made in the past. They’ve gotten used to waiting for discounts and will hold off until one arrives.

These offers have become part of the industry. For most companies, it’s impossible to avoid them without drastically reducing your regular year-round pricing.

Conclusion

When buying a mattress, there's no need to settle for less. The smart shopper will arm themselves with research and knowledge before diving into the sales. Do your due diligence by getting acquainted with the various features of a mattress, such as:

  • Comfort and support
  • Amount of layers included
  • Warranty length
  • Materials
  • Many mattress companies use high discounts and "limited-time offers" to create a sense of urgency and pressure. Remember, a sale doesn't always mean you're getting a good deal. Compare prices across different brands and retailers to ensure you're getting the best value for your money.

This is where Evrbed comes in, offering top-quality, sustainable and upgradable mattresses. Sure, you can always take advantage of a sale during certain times of the year—but Evrbed offers lifetime value with its replaceable components, patented construction materials, and cutting-edge cooling technology. Opt for an Evrbed mattress, and join us in our commitment to sustainability through our recycling program!

 

With so much value built into your purchase, there really is no need to sacrifice quality for savings. For the ultimate sleep experience backed by real longevity and sustainability—go with an Evrbed mattress.